SKATEBOARDING LEGEND TONY HAWK TEAMS UP WITH ACTIVISION TO CREATE TONY HAWK'S PRO SKATER FOR THE PLAYSTATION GAME CONSOLE
World's Most Famous Skater Lends Expertise to Produce Ultimate Skateboarding GameSanta Monica, CA, January 14, 1999 -- World renowned skateboard champion, Tony Hawk, has teamed up with Activision, Inc. (Nasdaq: ATVI) to create the ultimate skateboard experience, Tony Hawk's Pro Skater, for the PlayStation game console. Hawk, one of the most popular personalities in extreme sports, will consult and star in the game which Activision expects to release this fall. "We want Tony Hawk's Pro Skater to reflect Tony's signature style - an intense mix of acrobatics and hardcore technical skating," states Mitch Lasky, senior vice president, Activision Studios. "From kick-flips to crooked grinds, the game will entice anyone who has ever dreamed of soaring through the air on a 32" x 9" piece of wood." Hailed by the Los Angeles Times as the "undisputed skateboard heavyweight of the world," Hawk consistently ranks first or second place in nearly every event he enters. Since 1981, he has thrilled fans across the globe while competing in national and international contests, including The ESPN Extreme Games, National Skateboard Association events and the Hard Rock World Championships. "I have always wanted to help create a video game that represented the reality and excitement of professional skateboarding," said Hawk. "Activision has given me the opportunity to make this dream a reality. With their track record I know this will be a groundbreaking venture." Tony Hawk's Pro Skater features a sophisticated trick and combo system that allows players to pull off hundreds of combinations of radical moves and death-defying stunts. Skaters can shred though real-world tracks with the speed and agility of a seasoned skateboarding professional. Littered with secret areas, shortcuts and hard-to-reach spots, the game's environments range from malls and freeways to elementary schools and congested downtown areas. Offering several modes of play, Tony Hawk's Pro Skater includes a unique career mode that allows gamers to simulate the life of a real skater who begins as an unknown street skater and works his way up the ranks to become a multi-sponsored superstar. The game's two-player split-screen, points and time attack modes give skaters the ability to interact with other players, allowing them to compete on ramps and in skateparks for style points, race between various obstacles on the tracks or play a brutal game of tag. Tony Hawk's Pro Skater is being developed for Activision by Neversoft Entertainment. Neversoft Entertainment is dedicated to becoming one of the world's foremost creators of video game entertainment. Founded in 1994, Neversoft has developed the intense action-shooter, Apocalypse, for the PlayStation game console and the highly acclaimed MDK for the PlayStation game console system.
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Headquartered in Santa Monica, California, Activision, Inc. is a leading
worldwide developer, publisher and distributor of interactive entertainment
software for personal computers and advanced console game systems such as
the Sony PlayStation and Nintendo 64. Founded in 1979, Activision posted
revenues of $260 million for the fiscal year ended March 31, 1998.
Activision maintains publishing and development operations in the US,
Canada, the United Kingdom, France, Germany, Japan and Australia, and
distribution subsidiaries in the United Kingdom, Germany, The Netherlands
and Belgium.
The statements contained in this release that are not historical facts are
"forward-looking statements." The company cautions readers of this press
release that a number of important factors could cause Activision's actual
future results to differ materially from those expressed in any such
forward-looking statements. These important factors, and other factors that
could affect Activision, are described in the Company's Annual Report on
Form 10-K for the fiscal year ended March 31, 1998, which was filed with the
United States Securities and Exchange Commission. Readers of this press
release are referred to such filings.
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