Midway Puts the Blitz on Competition With Early Shipment of NFL Blitz
Nintendo 64 and PlayStation Game Console Versions Hit Stores Nationwide
September 12, Sacking
Quarterback Club '99 and Madden NFL '99 on Nintendo 64
Corsicana, TX, August 26, 1998 -- Midway Home Entertainment today announced that it is shipping its highly anticipated football video game, NFL Blitz, weeks ahead of its expected release date. NFL Blitz for Nintendo 64 and the PlayStation game console will be available for purchase beginning September 12. Previously scheduled to ship on September 29, NFL Blitz will now hit store shelves prior to Acclaim Entertainment's Quarterback Club '99 for Nintendo 64 and Electronic Arts' Madden NFL '99 for Nintendo 64. NFL Blitz will be available on PC in early October and Nintendo's Game Boy Color in time for Thanksgiving.
"Just as the new football season kicks off, we are meeting consumer demand by delivering NFL Blitz early," said Byron Cook, president of Midway Home Entertainment. "Anticipation for the home version of NFL Blitz started with the number-one arcade hit and has been elevated by strong press previews of the action-packed home version."
Midway is supporting NFL Blitz with an $8 million marketing campaign, which commenced with national television spots and 2-page print ads running in the leading video game and sports industries' magazines. The new availability date will be advertised to consumers on September 7 during the broadcast of the first regular season ABC Monday Night Football game between Denver and New England.
"NFL Blitz's multi-million dollar marketing campaign was designed to create demand for the must-have football game of the year," said Paula Cook, director of marketing at Midway Home Entertainment. "Even with the early ship date, NFL Blitz will arrive with a full-fledged marketing campaign already underway."
Based on Midway's arcade hit, NFL Blitz is packed with everything fans love about NFL football, without the stuff to slow them down…No Refs. No Rules. No Mercy. The game boasts seven-on-seven football action with easy arcade-style controls in an "everything goes" version of the NFL. An officially licensed NFL and PLAYERS INC. product, NFL Blitz features all 30 teams, each comprised of seven of the best offensive and defensive players from each team. With graphically detailed tackle animations and killer artificial intelligence, NFL Blitz sets the standard for football video games.
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Midway Home Entertainment Inc. designs, markets and distributes video games
under the Midway trademark for home game platforms and personal computers.
Midway Home Entertainment Inc. is a subsidiary of Midway Games Inc. (NYSE:
MWY), a company engaged in the design, manufacture and sale of
coin-operated video games under the Midway and Atari trademarks. Visit
Midway's Web site at www.midway.com.
Game © 1997 Midway Games Inc. All rights reserved. BLITZ and Midway are
trademarks of Midway Games Inc. © 1997 NFLP. Team names and logos are
trademarks of the teams indicated. The NFL shield, Super Bowl, Pro Bowl and
the Quarterback Club are trademarks of the National Football League. ©1998
Officially Licensed Product of PLAYERS INC. Distributed by Midway Home
Entertainment Inc. Nintendo, Nintendo 64 and Game Boy Color are registered
trademarks of Nintendo of America Inc. © 1996 Nintendo of America Inc.
Licensed by Nintendo. PlayStation and the PlayStation logos are registered
trademarks of Sony Computer Entertainment Inc. Monday Night Football is a
registered trademark of ABC Sports, Inc.
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