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Gamers' Feedback Will Be Incorporated Into Game

Santa Monica, CA, August 15, 1997 -- Gamers can play the devil's advocate by concocting killer attributes for characters in Ritual Entertainment's first-person action shooter Sin, slated for distribution in early 1998 by Activision, Inc. (Nasdaq: ATVI). Participants can suggest character names as well as provide ideas about each character's first line of attack, physical attributes and death sequence. Ritual will post at least one new character on their web site during the last week of each month through December 1997. Participants can voice their opinions by sending email to monsters@ritual.com. Ritual Entertainment designers will review the material and incorporate gamers' suggestions into the finished game.

"We are dedicated to making Sin the game that gamers want to play," said Harry Miller, CEO, Ritual Entertainment. "By soliciting feedback from players, we can design kick-ass characters which are the core of any truly outstanding interactive experience."

Utilizing id Software's Quake engine, Sin is set in the anarchic future where local governments have hired private security agencies to help them stem the unrelenting tide of graft, crime and drugs. Players explore the chaos of the 21st Century as a leader of an elite strike force hired to rid the city of rampant crime and vice proliferation.

As they blast their way through vast and complex levels of unholy terror, players discover that the secret source of the crime epidemic is perhaps even closer that they first thought. Crawling with criminals and mutant foes, Sin features six distinct game environments, convincing graphic detail and a rich, engaging storyline.

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The newest badboys of the gaming industry, Ritual Entertainment develops hyper-immersive computer games. Based in Dallas, TX, Ritual's talented team is comprised of some of the industry's brightest and most creative individuals. Ritual's first game, which was developed under the name Hipnotic Interactive in conjunction with id Software, was the QUAKE Mission Pack #1: Scourge of Armagon.

Activision, Inc. is a publicly held developer and publisher of interactive entertainment software for Microsoft Windows and MS-DOS compatible, Macintosh and other computers, as well as Sony PlayStation, Sega and Nintendo game systems. The company is headquartered in Los Angeles with offices in the United Kingdom, Germany, Japan and Australia.

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