GT INTERACTIVE ROLLS OUT NATIONAL PRE-SELL PROGRAM FOR 'ODDWORLD: ABE'S ODDYSEE'
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Consumers Can Reserve Copy of Game Before Launch on
'Odd Friday,' September 19
New York, NY, September 4, 1997 -- The buzz started a year ago and has
continued to build. Now, as demand nears a crescendo for
GT Interactive Software Corp.'s (NASDAQ: GTIS) new Oddworld: Abe's Oddysee
just prior to its 'Odd Friday,' September 19 street date, GT Interactive kicks off its
strategically timed pre-sell program at retail nationwide whereby
consumers can reserve a copy of the game now and receive a specially
designed hint book for the Playstation version of the game. The pre-sell
program is one element of the company's $10 million global marketing
campaign in support of the title.
"Response to Oddworld: Abe's Oddysee from both retail and the media has
been overwhelmingly positive," said Holly Newman, vice president of
Marketing for GT Interactive. "As part of our ongoing partnerships with
retail as well as in support of the product's street date on 'Odd
Friday,' September 19, we've initiated a nationwide pre-sell program for
Oddworld: Abe's Oddysee, a title we believe has the potential to top
GT Interactive's pre-sell program for Oddworld: Abe's Oddysee is
available at approximately 5,000 retail outlets nationwide, including
leading retailers such as Babbage's, Egghead Software, Electronics
Boutique and FuncoLand. In addition, consumers may also demo the game
prior to purchasing it at Toys R Us and FuncoLand.
Oddworld: Abe's Oddysee has been drawing rave reviews from such leading
industry enthusiast publications as GamePro, which said the game will
"take Playstation by storm," and Game Informer, which called Oddworld:
Abe's Oddysee "beautiful, involving, easy to play, thoroughly
challenging, lengthy, and just plain fun. From the sound, beautiful
animation, superb character design and tremendous replay value, Abe is
sure to please a plethora of gamers."
GT Interactive's new Oddworld: Abe's Oddysee for Playstation and Windows
95 can been found online at https://www.oddworld.com.
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Headquartered in NY, GT Interactive Software
Corp. is a leading global publisher of entertainment and edutainment software under the GT
Interactive and Cavedog Entertainment brands for personal computers as well
as video game systems from Sony, Nintendo and Sega. MacSoft is the company's
industry-leading Macintosh software brand. GT Interactive is also a leader
in value-priced software under the WizardWorks, CompuWorks and Slash brands.
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