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ACTIVISION AND AVALON HILL INK DEAL TO CONTINUE LEGENDARY CIVILIZATION STRATEGY GAME SERIES

Computer Game Publisher Acquires Worldwide, Exclusive Rights to Future Civilization Interactive Titles

Santa Monica, CA, August 1, 1997 -- Activision, Inc. (Nasdaq: ATVI) has acquired worldwide rights to exclusively develop and publish future interactive titles based on Avalon Hill Game Company's classic Civilization strategy board game. According to PC Data, Civilization computer games based on the best selling board game have sold nearly one million copies to date in North America. Under the terms of the agreement, Activision obtained long-term rights to produce an unlimited number of Civilization interactive games.

"Civilization is one of the most original and enduring game designs ever created, as well as one of the most recognized brand names in the industry", said Bobby Kotick, Chairman and CEO, Activision, Inc. "Activision's production experience and technical expertise will help ensure that Civilization will remain a benchmark for computer gaming into the future."

"The agreement recognizes Avalon Hill for its pioneering efforts in multiplayer and empire building simulations," said Jackson Dott, President of Avalon Hill.

In Civilization, players begin with a single, small population which they must strategically cultivate into a mighty civilization. The game challenges players to overcome such catastrophes as volcanoes, famine and civil war as they build the military, political, scientific and artistic strength of their population into the most advanced empire in the world.

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Activision, Inc. is a publicly held developer and publisher of interactive entertainment software for Microsoft Windows and MS-DOS compatible, Macintosh and other computers, as well as Sony PlayStation, Sega and Nintendo game systems. Headquartered in Los Angeles with offices in the United Kingdom, Germany, Japan and Australia.

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