EIDOS CELEBRATES A MARKETING COUP AS U2 INVITE LARA CROFT TO JOIN THE POPMART WORLD TOUR
Billed as "the most expensive rock `n' roll tour ever", U2's PopMart tour has been unanimously declared the gig of the decade by music critics across the globe. The 14 month, œ75 million world tour kicked off in Las Vegas on 25 April 1997.
But there's one guest artist on the bill who you won't see giving interviews, though you might catch a glimpse of her backstage. She's quite possibly the most stunning woman in the show and was personally invited to take part by the band themselves. So who is this mystery woman?
She's no other than Lara Croft, the sexy heroine of best selling computer game, Tomb Raider , published by software giant Eidos Interactive. Developers, Core Design, were commissioned by U2 to produce exclusive footage of Lara in action to be played on the 7,000 sq. foot video screen (the world's largest).
"We were delighted when U2 asked if Lara would share the stage with them. It's a great honour for Lara and it establishes her position as a real cult icon", says Larry Sparks, worldwide marketing director for Eidos Interactive.
"It's great to know that U2 are Lara fans and just in case they get bored backstage we've made sure that they'll be playing Tomb Raider by giving them PlayStations and games to take on their world tour!"
PopMart arrives in Europe in July, with the first UK date on 22 August at London's Wembley Arena.
Tomb Raider was released in November 1996, reaching No. 1 immediately . It has remained in the top five of the computer games chart since its release and has returned to the number one spot on three separate occasions (an industry first). It has currently sold in excess of 1.8 million units world-wide. Tomb Raider 2 is due for release in November.
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