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Willis Set to Star as Industry's First Virtual Buddy

Los Angeles, CA, January 22, 1997 -- Film superstar Bruce Willis will deliver gaming justice in Activision Inc.'s (Nasdaq: ATVI) upcoming arcade-style action shooter Apocalypse. The title marks the first time that an original creative property has been designed specifically for an actor of Willis' magnitude on the Sony PlayStation.

In the great tradition of Hollywood buddy pictures, Willis will star as the player's partner, the interactive entertainment industry's first virtual partner. Activision will utilize revolutionary cyber-scanning and motion capture techniques to create an entirely computer-generated 3-D character based on Willis. As part of his multi-million dollar package, Willis received an equity interest in Activision and a profit participation in the title. The deal was brokered by Willis' agent, Arnold Rifkin, William Morris Agency Worldwide Head of Motion Pictures and Lewis Henderson of the William Morris New Media Department. The announcement was made today by Bobby Kotick, Chairman and CEO, Activision, Inc. Apocalypse, Activision's newest franchise for the console platform, is expected to ship this Fall.

"When these cats from Activision showed me the new graphics and interaction of this software on Apocalypse, I was blown away," states Willis. "There is nothing on the market like it. All other games immediately become obsolete. I'm proud to be working with Activision on our new game Apocalypse."

"With approximately eight million PlayStations in households worldwide, there now exists an installed base sufficient to support a title with the widespread mass market appeal of a star like Bruce Willis," states Kotick. "Activision is excited to present powerful new technologies that allow us fully to capture Bruce's aggressive dynamism and create unparalleled, explosive and action-packed gameplay."

Apocalypse is set in a dark, violent future where science and religion have become competing pillars of society, each offering their own version of salvation. Wielding weapons based on nanotechnology, players must fight side-by-side with their virtual partner to defeat The Four Horsemen of the Apocalypse and prevent the end of humanity.

Apocalypse will feature a new proprietary animation system and engine technology that Activision has been developing over the past two years. The game will deliver stunningly smooth, lightning-quick explosions, character movements and special effects.

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Activision, Inc. is a publicly held developer and publisher of interactive entertainment software for Microsoft Windows and MS-DOS-compatible, Macintosh and other computers, as well as Nintendo, Sega, and Sony PlayStation game systems. Headquartered in Los Angeles with offices in London, Tokyo and Sydney, the company sells and markets products under the Activision and Infocom trade names.

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