ACTIVISION UNVEILS FIRST TITLE FROM REDLINE GAMES

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Third World Combines Role-Playing and Real-Time Tactical Combat
In An Epic Struggle for Domination

Santa Monica, CA, April 10th, 1998 -- Activision, Inc. (Nasdaq: ATVI) today announced Third World, the first title in its three-game development agreement with Redline Games. A new style of real-time tactical RPG, Third World features a unique 3-D graphics engine. Set in a grim future, players lead a band of heroes in a desperate struggle for survival and control that rages across a decaying planet. The game is being developed by Redline Games, founded by James Anhalt and Ronald Millar, two experienced and accomplished programmers and designers whose joint credits include Diablo, Warcraft II and MechWarrior 2. Third World will be published by Activision and is expected to ship later this winter.

"Redline Games is combining the best elements of real-time strategy and role- playing games with Third World," states Robert Kotick, Chairman and C.E.O., Activision, Inc. "By bringing together for the first time real-time combat, squad- level tactics and character creation and development, Third World promises to revolutionize tactical gaming. Featuring Ron Millarís signature game design, Third World will do for the tactical genre what Warcraft did for strategy and Diablo did for role-playing."

In Third World, players battle rival gangs for power in a post-apocalyptic world of urban war zones and industrial sprawl. Players assemble their gangs from a variety of unique races, such as Mutants, Androids, Cyborgs and Aliens, each with their own history, special abilities and character classes. Characters gain new skills and abilities as they collect technology and artifacts to aid them in their struggle for dominance. Gaining power depends upon the cutthroat application of tactics and strategy and the skillful completion of missions.

Utilizing Redline's new 3-D True Perspective game engine, Third World will redefine the tactical genre with real-time 3-D characters and environments, 360- degree rotating camera angles, in-depth character creation and development, an intuitive interface, and randomly generated worlds and scenarios. Third World will support multiplayer games of up to 8 players, free Internet play over Activisionís ActivLink service, and allow gamers to set up their own servers and customize their own worlds.

"RPG fans will get off on customizing and building up their gang. Tactical fans will thrive on conquering and defending the cityís buildings and resources. Action fans will love the real-time combat and 3-D engine. This game is going to rock," said Ron Millar, Lead Designer and Vice President of Redline Games.

"Weíre thrilled to be working with Activision on Third World. They understand how games are made and are giving us the freedom to realize our vision while fully supporting us with their marketing and distribution expertise. Itís an ideal combination," said Redline Gamesí Lead Programmer and President James Anhalt.

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Activision, Inc. is a worldwide developer and publisher of interactive entertainment software for Microsoft Windows compatible personal computers, as well as Sony PlayStation, Sega and Nintendo game systems. Activision is headquartered in Santa Monica with offices in Madison, Wisconsin, the United Kingdom, Germany, Japan and Australia.

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