GT INTERACTIVE SHIPS MORE THAN 500,000 UNITS OF DUKE NUKEM FOR N64 WORLDWIDE
New York, NY, November 17, 1997 -- In one of its largest product introductions to date, GT Interactive Software Corp. (NASDAQ: GTIS) this week is shipping more than 500,000 units of its new Duke Nukem 64 worldwide for play on Nintendo's N64 system. Launching for the forthcoming holiday season, Duke Nukem 64 is supported by a multitiered marketing program which includes a TV campaign, retail pre-sell program, in-store video and print advertising.
"We continue to strengthen our position in the console market, headlined by strong properties like Duke Nukem," said Richard Burns, executive vice president of Domestic Publishing for GT Interactive. "There is no doubting the global popularity of Duke Nukem and our N64 launch is a further step towards elevating this global entertainment franchise."
An all-new game play experience, Duke Nukem 64 for Nintendo's N64 features 32 levels of game play, each with all-new architecture and layout unique to the N64 version. Providing numerous game play options, Duke Nukem 64 has several intense modes of play including four-player on-screen Dukematches; team play for two-on-two and Capture the Flag battles, and a new Scavenger Race feature that pits players against one another in a run-and-gun race to the end of a level. In single-player mode, gamers may add up to four AI-controlled Dukes, each with adjustable skill levels, for simulated multiplay against the computer.
Duke Nukem 64 is supported by an integrated marketing campaign which includes a 15-second television commercial airing nationally in syndication and cable, as well as top spot markets; pre-sell initiative at leading retailers nationwide which includes posters, standees, countercards and in-store videos; print ads in leading video game publications and radio promotions in top markets.
Currently available, Duke Nukem 64 has a suggested retail price of $59.95.
Headquartered in NY, GT Interactive Software Corp. is a leading global publisher of entertainment and edutainment software under the GT Interactive, Cavedog Entertainment and SingleTrac brands for personal computers as well as video game systems from Sony, Nintendo and Sega. MacSoft is the company's industry-leading Macintosh software brand. GT Interactive is also a leader in value-priced software under the WizardWorks, CompuWorks and Slash brands.
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