LARA'S SECRET WEAPON
But Eidos itself has uncovered a new secret: it's not an ancient tomb or a lost civilization. This one's far closer to home and can be found within the enigma that is Lara Croft.
It was only last week that Larry Sparks, Marketing Director of the software giant, chanced upon Lara Croft whilst she was singing in the shower.
"I was totally captivated" said Sparks, "It was all I could do to tear myself away from her incredible voice - it was music to my ears."
Not being one to miss a single opportunity, Sparks immediately confronted Croft (when she had managed to wrap a towel around her visible assets) about her previously unknown talent. The result: Lara has agreed to a recording deal with Raider Records, a subsidiary of Eidos-owned 'Naked Records' (how appropriate).
As soon as the rumor hit the streets, Spice Girls Manager, Simon Fuller snapped up Lara and they have since been working with Joe Sang (writer of Aswad's mega-hit, 'Shine') and engineer Jeremy Wheatley on the new song entitled 'Raiders'.
But that's not all: thanks to Eidos Technologies state-of-the-art compression techniques, the CD single will not only feature the audio track but will incorporate the Tomb Raider advertisement (as shown with Star Trek: First Contact ) and the stunning 'Raiders' video produced by Glassworks whose recent credits include Spice Girls, Skunk Anansie and George Michael.
Due for release in May, 'Raiders' by Lara combines her feminine powers with swing and reggae elements in a cocktail that will hopefully have Eidos drunk on another Tomb Raider success story.
As for Lara: "I've spent far too much time with the boys at Eidos - as soon as we've finished the recording I'll be off on a new adventure.."
Eidos Interactive is a developer and publisher of interactive entertainment products for the PC, Sony PlayStation, Sega Saturn, and Macintosh. Eidos Interactive is part of the Eidos group of companies, which includes Eidos Technologies, a software-based video compression and decompression technology company, and Glassworks, a post-production facility specializing in digital effects and video editing for the television and advertising industries.
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